June 3, 2021
1) Pinterest launches new ad campaign highlighting the platform’s expanded discovery opportunities.
Pinterest has launched a new TV and digital advertising campaign which aims to highlight the expanded product discovery opportunities in the app, facilitated by its increasingly smart interest matching, helping users find more Pins of relevance to them.
As you can see, the campaign specifically focuses on how Pinterest can help users connect with relevant ideas for their specific interests, and the data points it uses to connect up those discoveries.
More insights to explore…
Have an awesome day!
— Itay Paz