February 18, 2022

Good morning.

Today’s roundup:

1) Google Ads Tests Global Site Tag with Automatic User Data Collection.

2) Google Will Likely Index Content That’s Important.

3) The pandemic spurred digital ad growth across the Southeast Asia.

People in Southeast Asia are spending more time online. As a result, digital ad spending in the region will grow by 11.3% to $4.10 billion in 2022, following a phenomenal 17.8% growth rate in 2021.

This year’s growth will stem from a firmer economic footing and greater confidence in digital media to generate returns. That said, digital will account for only 32.9% of total ad outlays, though that figure will continue to climb for the rest of our forecast period.

4) Google: CTAs Above the Fold Is Not Bad for Google Search or SEO.

5) Cloudflare: Email Routing is now in open beta, available to everyone.

6) Yelp enhances advertising offerings to enable business owners to better reach high-intent consumers.

7) How Currys achieved a 56% open rate increase by optimising email subject lines in real time.

8) Even Twitter has forgotten about Fleets.

9) Google Search Console Performance Report Suffered a Data Loss Again.

10) Amazon app is a masterclass in psychology (for better or worse) …especially their purchase experience [Case Study].

11) Money-treasure mobile games and historical settings bring in higher revenues.

12) Google: Code to Text Ratio Is Not & Has Never Been an SEO Factor.

 

More insights to explore…

Everything you need to know about those .eth addresses on Twitter.

A Look at the Most Annoying Twitter Marketing Approaches (and How to Avoid Them).

Google On the SEO Impact of Changing Page Titles Every Day.

 

Have an awesome weekend!
— Itay Paz

 

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