July 2, 2020
Happy Thursday and Happy UFO Day.
In today’s edition:
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
How to Build Links Using Google Alerts
101 Best (And Proven) Email Subject Lines
How To Download YouTube Videos
Life Lessons From An Ad Man
Content Marketing: A Modern Guide
Wishing you Qapla”a’, meaning “big success” in Klingon.
— Itay Paz
The COVID-19 pandemic created changes that should make PPC marketers to stop focusing on reach and frequency of the consumer and decide just who is worthy enough to see your ads in the first place and having cash on hand to spend, doesn’t help much when you’re in the hole financially.
How do you do smartly?
Read more here.
There are many ways and strategies to build links to your website. Google Alerts can be a great additional strategy for your link building. Want to know more? Follow the 2 insightful articles:
How to Build Links Using Google Alerts (Neil Patel)
Google Alerts for Link Building: A Quick and Easy Guide (Moz)
There are many reasons that you might want to download YouTube videos. U2Convert is a cool free website tool allows you to simply enter the URL of the YouTube video you wish to download and hit the download button to get it instantly.
Get U2Convert here.
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland, an advertising guru, makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value and his conclusion has interesting consequences for how we look at life.
Watch the full Ted Talk here.
What is Hard Bounce?
Hard bounces are simply emails that were not delivered. This can happen for various reasons: the recipient email address could be wrong, its inactive, the recipient might have blocked the email or reported the sender email address as spam.
What is Soft Bounce?
A Soft Bounce is a term used to notify a sender that their email was delivered to the recipient but ‘soft bounced’ back. Common reasons for a Soft Bounce are a full inbox, a heavy email or an email server that is temporarily not operating or down.
Content marketing, when done well and shares informative content that is relevant, interesting, and useful to your target audience, it generates traffic and customers as well as creating a brand. If you own a blog or use content marketing strategy, Copyblogger has published the full modern guide for content marketing.
Read more here.
If you’re using email marketing, you know that the subject line of the email is the main factor to determined weather the email you’ve sent gets opened or not – we ourselves constantly testing the Morning Dough subject lines.
Digital Marketer published 101 PROVEN, swipeable email subject lines that are yours for the taking – very useful.
Read more here.
Google Analytics Filters Bot Traffic From App + Web Properties (SEJ)
Facebook Launches New Education Campaign to Help People Detect Fake News (Social Media Today)
Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original, Quality News Content (Social Media Today)
How to Create a Content Calendar for Your YouTube Strategy (DigitalMarketer)
5 Email Testing Tools to Try & What to Test on Them (Hubspot)
Is a Podcast Right for Your Business? (5 Questions to Ask Before You Start a Podcast) (DigitalMarketer)
Join MozCon Virtual for a journey into the deepest realms of search marketing for 2 days on July 14-15, 2020. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.
Written by Itay Paz
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