Morning Dough
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To: Dough Readers

August 13, 2020

Morning Dough

Happy Thursday and Happy National Filet Mignon Day. Gordon Ramsey (born in 1966, in Scotland) is one of the most known celebrity chefs, who makes superb stakes has accumulated a net worth of $220 million (while until recently was making an annual salary of $60 million).

Gordon Ramsey said (which is perfect for the COVID-19 days):

“I don’t like looking back. I’m always constantly looking forward. I’m not the one to sort of sit and cry over spilt milk. I’m too busy looking for the next cow.”

What businesses can learn from Gordon Ramsay outside of the kitchen (Google)

cheers!
— Itay Paz

QUICK FROM THE NEWS
Google Launches Virtual Business Cards

Source: Google

In a limited launch, Google is testing virtual business cards in search results that show up when a person’s name is searched for. Now rolling out in India, Google’s new ‘people cards’ let individuals highlight themselves in search results like never before.

Gaining a presence in search results as an individual can prove to be challenging, especially for those who aren’t famous or share the same name with many other people.

Read more here.

ONLINE ADVERTISING
Boutique Clothing Brand Sees 99% Revenue Increase With New Paid Ads Strategy

Source: IMPACT

SpiritHoods is a popular e-commerce brand dedicated to the celebration of life. Through their animal-inspired faux fur clothing, they seek to strengthen the connection you have with yourself, the animal kingdom, and those around you.

They needed to break-through this rut and embrace a new paid media and ads strategy that created sustainable growth, quarter over quarter, one that eventually brought them a 99% increase in revenue.

Read more here.

VIDEO MARKETING
Top YouTube Searches During COVID-19 Pandemic

Source: YouTube

New data reveals what YouTube viewers are looking for and the most popular video topics since the COVID-19 pandemic started. YouTube’s report is full of rich visuals, as well as insight into what can be derived from the popularity of each search term.

Read more here.

FACEBOOK MARKETING
Is Your Content Eligible To Be On Facebook? Discover How We (Facebook) Review Content

Source: Facebook

Get a backstage view and great insights from the Facebook team about how they began reviewing content on Facebook, their system, how they think and what they are looking for to get your content go organically & viral and not marked as spam.

Read more here.

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WHAT ELSE IN THE OVEN

Scribd to acquire Slideshare from LinkedIn (ZDNet)

Why Sharing Your Personal Social Login With Teams Is a Horrible Idea (Agora Plus)

Twitter Now Lets Everyone Limit Replies To Their Tweets (Tech Crunch)

Google Holding First-Ever Virtual Conference on August 26th (SEJ)

SMS Firewalls Can Reduce Fraud Messages By 75 Per Cent Within Five Years (techradar)

YouTube Will Stop Sending Email Notifications to Alert Channel Subscribers to New Content (Social Media Today)

CONTENT MARKETING
How to Update Your Old Blog Posts and Boost SEO

Source: Jeff Bullas

While most websites focus on publishing new content to lure their audience, the truth is, you can generate more results by updating content that is already present on your website.

If you have been posting blogs for a long time, chances are, you have a backlog of old posts that haven’t been updated in the last 2-3 years since you published them. But while you have completely forgotten about those old posts, your target audience is still discovering those pages through Google search or other referral sources, if done correctly.

Read more here.

COUPON MARKETING
3 Ways to Distribute Unique Coupon Codes in Your Next Online Marketing Campaign

Source: Tech Bargains

Getting coupons in the hands of your customers has come a long way since clipping them from the Sunday paper. Now, whenever you open your inbox, you’ll find special offers and coupons available at the click of a button. However, not all coupon codes are the same in the eyes of the marketer and the customer. Likewise, not every way of distributing coupon codes is equally effective.

Distributing unique coupon codes is a powerful marketing tool. Not only will they help you build your list, but they also allow you to more accurately track the success of your campaign. Tried-and-true methods of distribution like sending emails and newer approaches like running contests can be useful for circulating your coupons to your customers.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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