June 4, 2021
Good morning.
Today’s roundup:
1) Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media.
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. Interested parties can complete the online questionnaire to get early access.
2) Google warns of manual actions for UGC spam.
3) Facebook Import is now available in Microsoft Advertising.
4) Download Adobe’s official guide to marketing on TikTok.
5) New ad types for LinkedIn advertisers & more digital marketing news.
6) Poll: 56% Of SEOs say fewer than 40% Of Their SEO recommendations are implemented.
7) Facebook adds new monetization tools for gaming streamers, including stars for VOD Viewers.
8) Experiment: What kind of promoted tweet gets a higher click-through rate?
9) What Instagram really learned from hiding like counts.
10) Google KELM reduces bias and improves factual accuracy.
11) Snapchat partners with Poshmark to bolster social shopping experience.
12) 14 digital marketing email templates for every awareness level.
13) Key takeaways from the Google marketing livestream.
14) Visual Hierarchy: A 2021 optimization guide for marketers.
15) What is crawl budget and should SEOs worry about It?
16) Social Media Marketing Strategy: How to thrive in a changing world.
17) How to create a winning marketing strategy in 5 steps.
18) Wistia’s top remote video production tips.
19) Why WordPress agencies are embracing Gutenberg.
20) How marketers are staying up to date in the era of the iOS 14 update.
More insights to explore…
9 Ways to break through a website traffic plateau.
How to measure, build & inspire creative Facebook Ads: your complete ecommerce toolkit with 90 examples + 30 types.
Topical authority changes the game – interview with Koray Tugberk (Matt Diggity Video)
Have an awesome weekend!
— Itay Paz
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