Morning Dough
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To: Dough Readers

August 12, 2020

Morning Dough

Happy Wednesday and Happy Vinyl Record Day. Here at the Morning Dough we’re totally focused on the future, growing fast, keeping serving you on weekdays with the best curated content created.

Let’s Rock’n Roll!
— Itay Paz

QUICK FROM THE NEWS
Google Suffers Massive Glitch Caused By Issue With Its ‘Indexing Systems’

Source: Twitter

Google’s search algorithm suffered an unprecedented glitch that affected search results. Many in the search community believed it was an update. It was not an update.

Google said it was an issue with indexing that caused Monday’s really weird search results: “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers and by now it has been mitigated.”

Read more here.

GET SMARTER IN MOBILE MARKETING
US Mobile Ad Spending Will Manage to Grow in 2020

With mobile accounting for more than two-thirds of US digital ad spending (and fast growing worldwide), the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.

That is saying a lot since we now expect overall US ad spending to drop $16.40 billion in 2020 to $225.79 billion rather than gain approximately $20 billion as we expected pre-pandemic. Digital alone will grow just $2.20 billion to $134.66 billion this year—and would actually shrink without mobile’s projected growth.

Read more here.

TOOL/RESOURCE OF THE DAY
Google Forms Quick & Free Solution

Source: Google

Sometimes you need a quick tool to help you generate online forms to collect information. Google Forms is a free survey administration tool that is included in the Google resources & tools. It is super easy to create forms on the fly.

Get Google Forms here.

GET SMARTER IN ONLINE OUTSOURCING
How To Hire A Copywriter The RIGHT Way (Real Advice From 6-Figure Copywriter)

Source: Upwork

Hiring a great copywriter could be a challenging task for marketers and business owners, but if done right, you can hire an excellent copywriter that wont blow your content budget.

Read more here.

GET SMARTER IN ONLINE ADVERTISING
Create Facebook Ads that Initiate a Phone Call

There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion.

There are now two ways to do this: Using Reach objective and a Call Now CTA & Using Traffic objective and Phone Call ad destination.

Before you start running Facebook ads to initiate phone calls, you need you know how to set these up and the differences between the two.

Read more here.

WHAT ELSE IN THE OVEN

Small Business Revenue Dropped 52% During Pandemic (Small Business Trends)

7 Best WordPress Related Post Plugin for 2020 Compared (isitwp)

Facebook Promotes the Use of Hashtags on Posts – But Will it Improve Post Reach? (Social Media Today)

Japan Prepares For A Changing Economy (Google)

If You Want to Be 10x More Productive, Stop Setting Goals and Start Building Systems (Oberlo)

13 Instagram Ad Examples (Digital Marketer)

TIP OF THE DAY
Get New Keywords & Drive More Search Traffic Using Google Search Console

Source: Content Marketing Institute

Google ranks your most popular pages for dozens, if not hundreds, of search terms. Even if you target some of those keywords, you probably don’t know all the terms attracting attention from search engines.

But a free tool – Google Search Console – can help you identify these “hidden” keywords and further optimize your content. Follow this easy-to-implement, seven-step process to develop a strategy that could bring in thousands more visitors every month.

Read more here.

CASE STUDY OF THE DAY
ROI 357% and $3000 Profit With Push-Notifications

Source: Affiliate Valley

Despite the constant fluctuation on the market, push traffic is not losing its relevance. So, while browsers are preparing new regulations, affiliate marketers continue to make money with this format. In this case study based on Galaksion network, you will see a push-notifications campaign resulting an ROI 357% and $3000 profit.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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POBox 1822, Kadima, 6092000, Israel

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