Morning Dough
💰 Marketing lessons from $14 billion spent in the 2020 election
To: Dough Readers

November 18, 2020

Morning Dough

Good Morning & Happy Entrepreneurs Day!

Being an online entrepreneur for over 25 years makes this day to be one of my favorites.

It’s all about perseverance, being able to pull yourself up, looking at the bigger picture, lead people, and keep on going no matter what, sometimes, even if others tell you “take this idea, go behind the barn and shot it” or “I hate this business, I’m out”.

Check out how entrepreneurs can master motivation to build a high-growth business and find out what productivity music can actually help you concentrate and focus (8 best playlists).

A few things happening:

1) Turkish competition board hits Google with $25 million fine, allegedly violated fair competition rules and abused its dominant power in the market through advertising.

2) Spotify is acquiring podcast hosting company Megaphone for $235 million.

3) Google may not release another core update before holidays.

4) Alibaba’s 2020 Singles Day Breaks Record, Attracts Luxury Brands: $74.1 billion in sales comparing to $38 billion in a 24-hour period on November 11, 2019.

5) Google wants publishers to decide if news is shown on its platform.

6) China’s mobile games market grows 25% in Q3/2020.

7) 9 Social media video ideas to modernize your corporate communications.

8) Learn how to get your products in Walmart marketplace.

9) New settings for smart features and personalization in Gmail.

10) Why LinkedIn put real people in its ads.

Have an awesome day!
Itay Paz

ONLINE ADVERTISING

I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably: $14 billion marketing spent in just a couple of months.

This pinnacle of influence-driven action is much more than that, obviously. It has potentially disastrous or uplifting consequences for hundreds of millions of Americans and (for most of the past century, though perhaps less so in the future) billions of people around the world.

Discover marketing lessons from $14 billion spent in the 2020 election including dep analysis, data and more.

Read more here.

CONTENT MARKETING

It’s no secret that infographic marketing works…

90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who don’t.

But just because you can whip together an infographic from a cookie-cutter template builder doesn’t mean it will go viral…

So, if you want to guarantee your next infographic drives the results you’re looking for then you need to check out these 21 tips. It’s a look under the bonnet of what is behind creating those viral infographics.

Read more here.

VIDEO MARKETING

By 2022, online video will make up more than 82% of all consumer internet traffic according to Cisco.

People already watch an average of 16 hours of online video per week and 85% of businesses use video as a marketing tool.

So it shouldn’t be a surprise to hear that video is rapidly becoming an essential channel.

Discover these key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.

Read more here.

CONTENT MARKETING

Most marketers struggle constantly with finding new content marketing ideas.

Did you ever think about getting the ideas from your customers?

Discover how can you use live chat to drive new, resoundingly relevant content ideas and make your content marketing more effective.

Read more here.

Additional Link:

How to Find Content Ideas?

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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