Morning Dough
💰 Lazy & Grouchy
To: Dough Readers

June 19, 2020

Morning Dough

TOGETHER WITH

Happy Friday and Happy Garfield the Cat Day. Garfield turns 42: this orange, lazy & grouchy cat that hates Mondays and loves lasagna is worth $800 million and founder James Davis is dancing all the way to the bank!

In today’s edition:

Morning Dough Google’s Shocking Clickbait Ad Ban
Morning Dough Twitter Begins Rolling Out Audio Tweets On iOS
Morning Dough Former Ebay Employees Cyberstalking
Morning Dough Google Brings Meet To Gmail On Mobile
Morning Dough How China Is Changing The Future Of Shopping
Morning Dough Know When Your Emails Are Opened

and more…

Have a great weekend!
— Itay Paz

MUST READ
Google's Banning Clickbait Ads

Google has announce an update on its misrepresentation policy and introduces the ‘Clickbait Ads’ policy.

“This policy covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurizing the viewer to take immediate action in order to understand the full context of the Ad.” the company says of the change.

Google will not allow ads that use clickbait tactics or sensationalist text or imagery to drive traffic to your website.

SEJ has published 12 clickbait headline examples here.

QUICK FROM THE NEWS
Twitter Begins Rolling Out Audio Tweets On iOS

Twitter is where you go to talk about what’s happening. Over the years, photos, videos, gifs, and extra characters have allowed you to add your own flair and personality to your conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation. According to Twitter’s blog post, Twitter is testing a new feature that will add a more human touch to the way we use Twitter – your very own voice.

BRAIN TEASER

How Many Users Does Twitter Have?

A. 1.3+ BILLION accounts.
B. 2.3+ BILLION accounts.
C. 1.7+ BILLION accounts.
D. 0.9+ BILLION accounts.

Morning Dough - How Many Users Does Twitter Have

See the answer at the end of the dough newsletter.

GET SMARTER IN E-COMMERCE
How China Is Changing The Future Of Shopping

Angela Wang

China is a huge laboratory of innovation and in this lab, everything takes place on people’s phones. Hundred million Chinese consumers the equivalent of the combined populations of the US, UK and Germany together, are regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.

Note: Although this is a Ted Talk from 2017, it still super insightful & knowledgeable

Watch the complete Ted Talk here.

IMPORTANT TOOL
Know When Your Emails Are Opened

MailTrack.io is a great tool that allows you to know when the emails you’ve sent are read. No long waiting, wondering if the emails you’ve sent were open and read.

We’ve been using it for a few years, delivering the benefits of email tracking for Gmail.

Get MailTrack.io here.

NEED TO KNOW
Google Brings Meet To Gmail On Mobile

Google has announced a deeper integration between Gmail on mobile and its Meet video conferencing service. Now, if you use Gmail on Android or iOS and somebody sends you a link to a Meet event, you can join the meeting right from your inbox.

Google Meet IOS

Google Meet Android

MARKETING GLOSSARY YOU SHOULD KNOW

What Is Deep Linking?
Most affiliate networks have a deep linking function. The Deep Linking function allows affiliates to send a visitor to a specific page on the advertiser’s website. Usually, the affiliate default link redirects to the homepage.

QUICK FROM THE NEWS
6 Former Ebay Employees Targeted Publishers Critical of Company, Charged with Cyberstalking

The now-fired executives and employees allegedly sent live cockroaches and a bloody pig mask to the editor and publisher of an online newsletter.

According to CNET, six former eBay employees were charged with cyberstalking a couple behind a newsletter that executives saw as “critical” of the company, the US Department of Justice in Massachusetts said in a Monday release. The employees allegedly harassed the Massachusetts couple by sending threatening messages, a box of live cockroaches and a bloody pig mask, among other things.

QUICK & USEFUL

How and Why to Use Social Media for Marketing During the COVID-19 Pandemic (Small Business Trends)

A 4-Step Guide to Getting the Results You Want on Social Media (SEJ)

Odds are we’ll all soon move to Desktop-as-a-Service (Computer World)

Google Maps rolls out COVID-19 transit alerts (ZDNet)

Facebook unveils plans to boost voter turnout in US elections (The Guardian)

SPONSORED
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But there’s a problem…

Saying that sales funnels are powerful is a little bit like saying that diet and exercise are important for your health… it’s true, but it doesn’t tell you much about how to actually get results.

So instead, what if we gave you a whole bucket-load of high-converting sales funnel templates that are proven to convert?

Sales Funnel Templates
Product Launch Funnel Templates
Real Estate Sales Funnel Templates
Squeeze Page Templates
Book Funnel Templates
Tripwire Funnel Templates
Membership Funnel Templates
Webinar Funnel Templates
Video Sales Letter Templates
eBook Funnel Templates

Get ClickFunnels Here

Get Templates Here

BRAIN TEASER – THE ANSWER!

How Many Users Does Twitter Have?

A. 1.3+ BILLION accounts.
B. 2.3+ BILLION accounts.
C. 1.7+ BILLION accounts.
D. 0.9+ BILLION accounts.

The correct answer is A. According to WordStream, there are 1.3+ BILLION accounts created on Twitter, 330 million monthly active users on Twitter and 152 million daily active users on Twitter. There are 500 million tweets sent per day.

Morning Dough - How Many Users Does Twitter Have
IMPROVE THE DOUGH
Help Us Improve The Morning Dough

We’re constantly working to improve our content we’re delivering you daily. We appreciate your opinion and we’d be happy to hear from you with feedback on this newsletter issue and topics that interest you for future newsletters. Simple hit the reply button – all replies will be read towards the improvement of our newsletter.

Written by Itay Paz

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