September 25, 2020
Good Morning and Happy Friday!
A few things happening:
1) TikTok announces bans on ads for weight-loss related products in order to protect users from self-perception concerns.
2) Facebook denies it will pull service in Europe over data transfer ban.
3) Early signs of a Google search algorithm ranking update yesterday, September 23rd.
Sheldon Cooper, though he has created a Friend Making algorithm – I admit, sometimes it’s cool to imagine what it will be like if we can have algorithms to more things in our life, would be easier?… one thing for sure, taking care of the COVID-19 pandemic would be much easier.
Have an awesome weekend!
— Itay Paz
Google has announced that it will no longer be possible for developers of Chrome extensions to charge for their creations. The change comes as part of an overhaul of the Chrome Web Store which sees the payment system being deprecated.
While the change seems like a dramatic change of heart by Google, it is actually an extension of a change that was introduced earlier in the year. Back in March, in a bid to clamp down on fraudulent extensions, the company suspended the ability to submit new paid-for extensions. The new announcement means that the option will never return.
Read more here.
The internet is a labyrinthian place, and Facebook is hiding around almost every corner. A new tool, dubbed Blacklight, helps you spot the behemoth lying in wait.
Developed and released by the Markup, Blacklight reveals what trackers are running in the background of websites without — and here’s the key— you have to visit those websites first. One such tracker, the Facebook Pixel, is particularly problematic.
Read more here.
Get Blacklight tool here.
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping season already!
Ranking in Google isn’t something you do overnight, and that is why it’s never too early to start. Remember, the end of the year is approaching rapidly. Don’t forget, Black Friday (27 November) and Cyber Monday (30 November) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. Here, we’ll go over some things you can do to get prepared!
Read more here.
Pinterest Officially Launches New Story Pins Format In Beta (Techcrunch)
Adobe intros Liquid Mode, an AI tool that automatically reformats PDFs for small screens (ZDNet)
Google Local Ads Gain Smart Bidding For Store Sales, ‘Pick Up Later,’ Service Attributes (SEL)
Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year (Content Marketing Institute)
Google Doesn’t Rank Sites Hosting On Google Cloud Higher (SE Roundtable)
Facebook Removes the 20% Text Limit on Ad Images (SEJ)
76% of Instagram Influencers Hide Advertisement Disclosure in Posts (PerformanceIN)
Google Rolling Out Video Appointments, Online Classes To Local Business Profiles (SEL)
Source: Google
Google announced that their Web Stories WordPress plugin is out of beta and available at the WordPress Plugin Repository. This plugin makes it easy for WordPress publishers to create content in the Google Web Stories format, enabling publishers to attract more visitors.
The plugin was previously available at GitHub as a beta version. It is now available as a full WordPress plugin.
Read more here.
Additional Link:
Source: Snapchat
On average, 238 million people use Snapchat every day1 to communicate with friends and build relationships. It’s a place where people feel empowered to express themselves, explore the world around them and have fun together. In fact, 95% of Snapchatters say Snapchat makes them happy.
Snap has put as its priority to protect the community and this is why they have built their Snapchat Ads Review process.
Learn how the Snapchat Ad Review process works, where you can view the status of your ad, and what to do if your ad is rejected.
Read more here.
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