August 20, 2021
Good Morning.
Today’s roundup:
1) Scammers target YouTube’s smart TV activation sites with help from Google.
2) Amazon to directly deal with customer complaints over third-party products.
3) Instagram extends shopping features.
Instagram has taken the next step toward advancing its ecommerce features.
The company is testing promoted products in its Shop tab in the app right now. This means users can click to view product details and get more information or look at images of their select product.
Brands will also be able to promote their Shop tab pages via ‘Sponsored’ ads soon.
Promoted products and posts can be shared by users which adds even more potential for greater reach.
It’s clear that the events of last year have sparked a significant push for ecommerce among many social media apps.
4) YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts.
5) Amazon will pay up to $1,000 in damages caused by defective products.
6) How local news in Italy is using News Showcase.
7) Google on how to check page experience factors.
8) Microsoft acquires Peer5 to supplement Teams’ live video streaming.
9) Shopify Rebound Hack: How to pick the right tools to grow your business.
10) SEO wizardry abused to push malware into Google search rankings.
11) What’s driving the global surge in retail media spending?
12) 9 Best practices for writing emails: get mileage out of your emails.
13) Google adds author markup to article structured data recommended properties.
14) How search engines use machine learning: 9 Things we know for sure.
15) Hide My Email: A New reason to only accept corporate email addresses.
16) Localization and Marketing: The key to a successful global content strategy.
17) Membership marketing mistakes and selling subscriptions.
18) Apple to refuse government demands of expanding scanning beyond child abuse.
Source: Apple
19) How to get more followers on Instagram without buying them.
20) Turn new customers into “superfans” in 30 days.
More insights to explore…
The ultimate guide to product packaging.
20 Marketing KPIs you need to be monitoring.
How to choose pillar page topics.
4 Ways to improve your Facebook ad data tracking.
Have an awesome weekend!
— Itay Paz
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Itay PazFounder & CEO
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