April 26, 2021
Good Morning.
Today’s roundup:
1) The FBI removed hacker backdoors from vulnerable Microsoft Exchange servers. Not everyone likes the idea.
2) Hulu introduces new ad tool for SMBs: What marketers need to know.
In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited budgets.
Previously, Hulu ads were only accessible to top brands with the finances to fund large campaigns. Now, small- and mid-size businesses (SMBs) can reach the platform’s 92 million ad-supported viewers without dishing out thousands of dollars.
3) In-app revenues continue to grow faster even as lockdowns come to an end.
4) Google: User generate content products reviews will have a hard time ranking well.
5) Instagram is working on new sticker types, new background visuals for direct chats.
6) Data-scraping tool can link millions of Facebook profiles to email addresses.
7) Emphasis on celebrity over authority is blowing up influencer strategy.
8) How Spain’s infoLibre managed to increase subscribers, staff, audience during the Covid crisis.
9) Google’s John Mueller: ‘Now’s the perfect time’ for an SEO side hustle.
10) 60% of the world is online — 10 big takeaways on the state of the internet in 2021.
11) The entrepreneurial lifecycle and what we learned from nearly bankrupting my first company.
12) Instagram Shopping: How to get more exposure and sales.
13) Don’t buy influencers, create them.
14) How to drive organic clicks and leads from your Instagram channel.
15) “By Fans for Fans”: The ClutchPoints’ audience strategy that led to 1 billion views.
16) 5 Ways to know if your content marketing ideas will work
17) Pop-Up shops are set to surge and everything else you need to know to try temporary retail.
18) How to build an ecommerce sales funnel: a complete guide.
19) How to run Spotify Ads.
20) DDoS attack trends for 2021 Q1.
More insights to explore…
25 Alternatives to Running Paid Ads to Promote Your Business.
The ultimate guide to outsourcing search engine optimization (SEO).
Content Refreshing: How to get more traffic by updating old content.
Have an awesome week!
— Itay Paz
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