July 22, 2024

TOGETHER WITH

Good morning.

Today’s roundup:

1) Google in advanced talks to acquire cyber startup Wiz for $23 billion, its largest-ever deal.

2) Google accused of misleading consumers to grab more data for ads.

3) Google’s Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast.

Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.

4) Google Clarifies H1-H6 Headings For SEO.

5) 10 Observations about AI Overviews after a full Month.

6) X Launches ‘Trend Genius’ Ads to Help Brands Tap into Trending Discussion.

7) IAB: Digital video advertising KPIs shift, with business outcomes on top.

8) WhatsApp Adds ‘Favorites’ Tab To Help You Keep up With Key Connections.

9) Microsoft Advertising introduces Performance Max brand lists.

10) Google: Removing Massive Disavow Lists Should Not Worry You.

11) Schema.org Redesign With Updated Validator.

12) Google Tests AI Overviews In Workspace Accounts In The UK.

 

More insights to explore…

AI and Google advertising: What’s next?

Meta Publishes New Holiday Marketing Playbook.

There’s a Troubling AI Knowledge Gap in B2B Marketing. Here’s How to Address It.

 

AI Tools

20 Best App for Flight Booking.

11 Best Campus Management System.

14 Best Pet Sitting Apps.

14 Best AI Slogan Generators.

 

Have an awesome week!
— Itay Paz