February 5, 2021
Good Morning.
Today’s roundup:
1) Google will suspend merchant sites that show higher prices in the checkout.
Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, all the way through the checkout process in the shopping cart. If you show a higher price than what is on your landing page, Google can suspend your account.
2) Australia’s showdown with Google has implications for domestic businesses.
3) New record of 6.7 billion Tweets globally in 2020.
4) More than three billion emails and passwords were just leaked online.
5) Facebook strikes back against Apple privacy change, prompts users to accept tracking to get ‘better ads experience’.
6) How Facebook ranks news feed posts.
7) Website Structure: How to build your SEO foundation.
8) 4 Valentine’s day marketing campaign ideas to love (with examples!).
9) iOS 14 is not your biggest data measurement challenge… but it might have just exposed it.
10) Chrome data added to Google search console discover performance report.
11) How to rebrand a website without losing SEO rankings.
12) Six ways to drive conversions and increase revenue at checkout.
13) How entities can help you conquer snippets in less than 4 minutes.
14) Google Analytics stops collecting data from YouTube channels.
15) Manage your readers’ expectations to reduce the bounce rate of your post.
16) Sitewide Links: impact of sitewide links on rankings & the SEO link-graph.
17) Most employees agree: There’s no place like home.
18) Blogging for E-Commerce: Best strategies for online stores.
19) 7 bad SEO tactics that won’t live to see 2022.
20) Repurposing Content: recycling content that works.
Have an awesome weekend!
— Itay Paz
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