March 17, 2021
Good Morning.
Today’s roundup:
1) Google is facing a $5B lawsuit over data tracking in Chrome’s incognito mode.
2) Australia Strikes Again: One month after Australia’s news media bargaining code came into effect, Australia continues investigations into Google.
3) Google may withhold taxes from non-US YouTube creators.
4) New UK freelance tax rules – how publishers can prepare.
5) Google tests displaying cost estimates in local search results.
Google has confirmed the company is showing cost estimates from Homewyse for some local queries.
A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation and service estimates.
6) Survey says 49% of Indian consumers prefer e-commerce shopping.
7) Zoom Escaper lets you sabotage your own meetings with audio problems, crying babies, and more.
8) How the New York Times A/B tests their headlines.
9) Twitter Launches ‘Brand Bracket’ to identify the best tweeting business handle.
10) The five latest Google Ads features and how to make the most of them.
11) Microsoft Edge is finally becoming more like Chrome.
12) YouTube adds more analytics data, updates studio mobile App.
13) 10 Top Amazon listing optimization mistakes & hidden opportunities.
14) Project cashflow month four: advanced keyword research & more.
15) Poll: 60% of SEOs say SEO is harder than five years ago.
16) LinkedIn provides new worksheets to help map out your on-platform ad campaigns [PDF].
17) Pinterest downloads up 50% in 2020.
18) 19 most common SEO errors that hurt your rankings.
19) How to recover more abandoned carts by combining ads with email and 7 other savvy strategies to minimize lost sales
20) 15 Ways to audit your Google Ads account post-COVID.
More insights to explore…
Making highly watchable videos: a 4-step system to more eyeballs.
YouTube Shorts: the opportunity for creators and businesses.
71 Online shopping statistics to help determine your business’s next steps.
Have an awesome day!
— Itay Paz
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