Google Local Service Ads TCPL (Target Cost Per Lead)

October 7, 2024

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Good morning.

Today’s roundup:

1) Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot.

2) Google’s AI search summaries officially have ads.

3) Google Local Service Ads TCPL (Target Cost Per Lead).

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Services Ads automatically adjusts bids to aim for that target.

4) Is Google using Chrome for mobile-first indexing and user signals?.

5) YouTube Shorts will soon be up to 3 minutes long.

6) Bing Generative Search Experience Rolling Out.

7) Google Rolls Out CrUX Vis Core Web Vitals Tool.

8) Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds.

9) New ways for marketers to reach customers with AI Overviews and Lens.

10) Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots.

11) Google Warning On JavaScript-Generated Product Markup.

12) Sticky Google Search Console Performance Report Filters.

More insights to explore…

The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison.

Content length, depth and SEO: Everything you need to know in 2025.