November 24, 2025

Good morning.
Today’s roundup:
1) Adobe to acquire digital marketing platform Semrush for $1.9 billion.
2) Google AI Mode Now Powered By The New Gemini 3.
3) Google Search Console To Add Brand Query Filters.
Google’s Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.
4) The new SEO is GEO — and no one really knows the rules.
5) Google launches Nano Banana Pro, an updated AI image generator powered by Gemini 3.
6) New Data Finds Gap Between Google Rankings And LLM Citations.
7) Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO.
8) LinkedIn Denies Gender Bias in Determining Post Reach.
9) Google Maps Reviewer Nicknames, Insider Tips & Trending.
10) Google Thought On Six Options For Publishers Controlling AI.
11) Google Ads New Original Conversion Value Metric.
12) Google: Consistency Is The Biggest Technical SEO Factor (Still In 2025).
More insights to explore…
Microsoft Advertising Adds Asset-Level Editorial Review & Conversion Delay.
AI search & the shift towards inauthenticity & commercial interests.
Does LLMs.txt impact your AI visibility and citations? No, according to research.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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