February 4, 2021

TOGETHER WITH

Good Morning.

Today’s roundup:

1) How to monetize a blog in 2021: five tried and true tactics.

2) Mark Zuckerberg couldn’t convince Aussie Treasurer to back down on new media code.

3) Google: same link but different anchor text on same page are regular internal links.

4) Use Google Chrome Canary to measure core web vitals.

5) How to handle 1,800 support tickets in 4 days.

6) Google’s John Mueller recommends pyramid site structure.

Observations on the potential pitfalls of radical changes to site navigation and the benefits of a pyramid site structure.

Google’s John Mueller, in an SEO office-hours hangout, was asked about site navigation and the consequences of making big changes. Mueller recommended the pyramid site structure and discussed the pros and cons of making major changes to site navigation.

7) Elon Musk just showed how Clubhouse can succeed.

8) Google improves web stories WordPress plugin.

9) How Google’s third-party cookie alternative will affect marketers.

10) App uninstall rates were 70% higher in 2020.

11) Google updates event structured data requirements.

12) Using PDFs online is about to get more interactive than ever.

13) Earn higher local search rankings with this 15-point SEO checklist.

14) I changed my brand’s name. it was scary but worth it.

15) Shop, drop, and gender roles: A breakdown of household purchasing by gender.

16) How to buy Twitter followers the right way: 5 things to know.

17) Facebook Dynamic Ads: 5 tips to drive more product sales.

18) 11 Tips to rock your next virtual meeting.

19) Leveraging customer data and AI to drive ecommerce growth in 2021.

20) Inside Google marketing: 3 steps to master digital advertising.

Have an awesome day!
— Itay Paz