June 30, 2025

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Good morning.

Today’s roundup:

1) Google Still Says URL Extensions Still Don’t Matter.

2) Google’s head of search on the company’s AI transition.

3) Google Questions AI Overview Click Studies & Says Web Is Thriving.

Jason Howell on the AI Inside podcast had Nick Fox, VP of Search at Google, on a few weeks ago. In that interview, he said that the methodologies used by the click studies done on AI Overviews can be ‘questioned.’ He added, ‘from our point of view the web is thriving.’

4) Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search.

5) Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”.

6) TikTok Adds ‘Countdown Bidding’ for Livestream Auctions.

7) Facebook Group admins complain of mass bans — Meta says it’s fixing the problem.

8) LinkedIn Adds Video Covers for Articles and Newsletters.

9) Google Launches Offerwall To Expand Monetization Options.

10) Google SMS Review & Blackmail Scams.

11) Google AdSense for Search Restricted Access Features (RAFs) On August 25.

12) Google Ads Tests Compact Segment Dropdown Menu.

 

More insights to explore…

International SEO setup: Structure, hreflang, and common mistakes.

WhatsApp Adds AI-Powered Message Summaries for Quick Chat Catch Ups.

The 5 new realities of search: Rethinking content strategy for 2026 and beyond.

 

Have an awesome week!
— Itay Paz