March 15, 2021

TOGETHER WITH
Good Morning.
Today’s roundup:
1) FTC order requires company and its owner to pay $146,249, and stop making deceptive ‘made in USA’ claims.
2) Facebook adds new monetization options for creators, including ads in short video clips.
3) This top VPN is being sued by filmmakers.
4) Google may have to negotiate payment for news publishers as US lawmakers to introduce antitrust bills to protect news media.
A bipartisan group of U.S. lawmakers led by Senator Amy Klobuchar and Representative David Cicilline will introduce legislation on Wednesday aimed at making it easier for news organizations to negotiate collectively with platforms like Google and Facebook.
The bill comes not long after Facebook had a pitched battle with Australia over how much publishers should make from their social media pages. During the fight, Facebook blacked out Australian news pages and only restored them once the government granted concessions. It also promised a $1 billion investment in the news industry.
5) Gen Z spent 57% more time in livestreams during 2021 lockdowns.
6) Google local adds custom order URLs to online order CTA.
7) Google preparing for new search console functionality.
8) Russia is trying to throttle Twitter.
9) SEO testing: driving higher organic CTR and rankings through systematic experimentation [Case Study].
10) TripAdvisor’s unfair email marketing advantage.
11) Advertisers are failing at diversity & inclusion on YouTube – here’s what you can do about it.
12) No Bullsh*t advice from email experts about your email marketing in 2021.
13) US adults are split on whether cryptos are the future or simply confusing.
14) Is Google moving towards greater search equity?
15) Responsive search ads are the new default in Google ads: what you need to know.
16) Shopify SEO Guide: How to rank your Shopify store in Google.
17) Maximize paid advertising with these 6 ecommerce Facebook remarketing strategies.
18) How to build high quality backlinks in a scalable way.
19) How to write a killer blog post? The 11-step process I perfected by publishing 750,000 words.
20) How a year of living online has changed us.
More insights to explore…
Google Ads help: Top 10 reasons your Google Ads campaigns are failing.
Call-to-action examples: 31 designed to earn clicks and generate leads.
How to start a career in digital marketing (7 steps).
Your website doesn’t need to cater to everybody — and that’s OK.
Awesome free tool…
GrooveFunnels is one of the most advanced tools to build funnels… a completely free version that gives you access to all 20 of these powerful apps.
Have an awesome week!
— Itay Paz
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