March 11, 2022
Good morning.
Today’s roundup:
1) Microsoft Advertising’s Ad Creator extracts site images for use in ads.
2) Meta Launches New Online Safety Course for Journalists.
3) Google is adding new UTM parameters.
After more than a decade, Google is adding new UTM parameters, to enable marketers track their traffic and conversions better.
Traffic-source dimensions provide information about where your traffic originates, the methods by which users arrive at your site/app, and the specific marketing efforts you use to drive that traffic.
4) Increase productivity with the new Microsoft Advertising Editor.
5) YouTube extends offensive comment warning and updates creator payments.
6) Walmart moves further into livestream shopping.
7) MyHeritage and D-ID partner to bring photos to life with both animations and voice.
8) Jobfished: the con that tricked dozens into working for a fake design agency.
9) Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending.
10) Google: Googlebot May One Day Crawl from Outside The US.
11) 66% of brands spent more on creator marketing in past year.
12) Taco Bell’s subscription service boosted rewards members 20%.
13) Twitter’s CEO says employees can return to the office starting March 15th.
14) Meta’s NPE Group Releases New App Focused on Managing To-Do Lists.
15) Google tests an even darker ‘dark mode’ for its Android app.
More insights to explore…
73+ Instagram Story Ideas to Keep Your Followers Coming Back.
What digitally savvy Gen Z consumers expect from brands.
LinkedIn: How Education Providers Stand Out in a Competitive Landscape.
Have an awesome weekend!
— Itay Paz
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