If you want to find YouTube videos related to “KKK” to advertise on, Google Ads will block you. But the company failed to block dozens of other hate and White nationalist terms and slogans, an investigation by The Markup has found.
Using a list of 86 hate-related terms we compiled with the help of experts, we discovered that Google uses a blocklist to try to stop advertisers from building YouTube ad campaigns around hate terms. But less than a third of the terms on our list were blocked when we conducted our investigation.
Google Ads suggested millions upon millions of YouTube videos to advertisers purchasing ads related to the terms “White power,” the fascist slogan “blood and soil,” and the far-right call to violence “racial holy war.”