June 24, 2020
Happy Wednesday and Happy National Pralines Day.
In today’s edition:
Google is Offering Businesses Free Promotion in Google Maps
Google Adds New Fact Check Labels to Google Image Search Results
Insights From Managing Over $45 Million A Month In Facebook Ads
How to Use the Psychology of Color to Increase Conversions By 24%
The 7 Lessons from Writing a Viral Facebook Post that Reached Millions- With Zero Spend!
Have a cool day!
— Itay Paz
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months.
From now until September 2020, Google is giving businesses the opportunity to promote themselves in Google Maps with smart campaign advertisers. According to Google’s announcement, these campaigns will not be charged for clicks, calls, or sales generated from promoted pins.
Promoted pins help business stand out in Maps by highlighting specific services and unique offerings such pickup, delivery, curbside pickup, and more.
Read more here.
Google announced it now supports the ClaimReview or Fact Check schema markup for Google Images. This is in addition to Google supporting this on Google News back in 2016 and then on normal web pages. Google said “starting today, we are surfacing fact check information in Google Images globally to help people navigate these issues and make more informed judgments about what they see on the web.”
While this won’t improve your rankings, it may lead to better click-through rates. If your images can be fact checked and you can add this markup, it might prove worthwhile to do. Searchers may begin to recognize the fact check labels and click on those results more often. At the very least, it is worth testing to see if it impacts your click-through rate from the Google search results.
Read more here. (Search Engine Land)
Starting with Facebook advertising is simple but getting it profitable and scaling up while keeping it profitable is a huge challenge as there are high risks involved with it.
Yahav Hartman, founder and CEO of Madgicx spoke at the previous DMIEXPO (Digital & Affiliate Marketing International Conference & Expo in Israel) on how to achieve immediate business impact by unlocking Facebook advertising scaling limits in enterprise and big spenders environments, based on his high scale experience.
Watch the complete DMIEXPO Talk here.
HelloWoofy is your personal social media manager driven by data science or specifically, artificial intelligence available 24/7. It’s simple, organized, and has everything integrated into one dashboard to help you manage multiple social media networks, keep your campaigns organized and allow copywriters to become 10x more efficient. Plus, if you’re a Hootsuite user, it its integration with Hootsuite adds a layer of intelligence to your existing marketing work flows.
Get HelloWoofy here.
Source: Daily Infographic
Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.
Disney movies are a great example for a company that using color that say a lot about the character and personality. For example, in these movies, blue can be seen as a symbol of trust, loyalty, confidence, and stability.
A recent case study showed that adjusting color, among other elements, can increase conversion by as much as 24%.
Read more here.
What Is A Bounce Rate?
Bounce Rate is the percentage of visitors to a website that leave immediately without clicking or interacting with any portion of the page.
For example, if 100 people visit a website, and 40 of them immediately leave, the website has a bounce rate of 40%. Websites aim to have as low of a bounce rate as possible, and averages tend to be anywhere between 40-60%.
Bounce rate helps search engines to determine the users’ interest and can also serve as a metric to help website owners to decide what aspects of their website to optimize.
A strong lead-gen funnel is more important than ever especially considering the COVID time period. One of the better strategies to lower your lead generation cost is by using a cross-platform play between the advertising platforms.
In a recent case study, this strategy was implemented with Linkedin and Facebook resulted a significant dropped with the average cost-per-lead from a $100 to averaging between $10 – $30 making it worth considering implementing this strategy to your business as well.
Read more here.
Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page (Social Media Today)
What’s Digital Commerce Advertising and what tools can help? (Search Engine Land)
Study: #Ad tag usage by Instagram influencers falls 30% (Mobile Marketer)
Post Creation Now Available on Creator Studio App (Facebook)
What Marketers Must Know About CBD Ads (Performance Marketing Insider)
How to Boost Organic Traffic Using your Existing Videos (Outbrain)
Discover the 7 lessons learned from writing a viral Facebook post that reached millions, got accredited to bill gates, was featured in the mainstream media (including the BBC) and got shared by a-list celebrities (including Naomi Campbell, Kris Jenner, Steve Harvey and Darren Hardy) – all with zero ad spend!
The times have changed, you are no longer one funnel away from your next business breakthrough, you are just one content post away from it!
Now you can learn from online marketing expert Mo Ali , why this is and, more importantly, the 7 lessons that learned from writing my most viral post to date, that was literally read by tens of millions of people all around the world.
Written by Itay Paz
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