January 27, 2025
Good morning.
Today’s roundup:
1) Circle to Search gets smarter with AI Overviews and one-tap actions.
2) It looks like Microsoft has yet another anti-Google trick up its sleeve.
3) Google Expands Site Reputation Abuse Enforcement To Europe.
Google looks to have expanded its enforcement of its site reputation abuse policy to European regions this week. Google began enforcement in the US back in May but Google seems to have issued a ton of these manual actions (manual penalties) to European based sites.
4) Brands are seeing an influx of traffic from ChatGPT and Google Gemini.
5) Google Search ad spend climbs 10% YoY, despite AI disruptions: report.
6) Does Google Favor UGC? Reddit Leads In Search Growth (STUDY).
7) Brave Search Rerank lets you boost or remove sites from search results.
8) Report Looks at Key App Trends, Including the Shifting Social Media Landscape.
9) Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships.
10) LinkedIn Outlines Improved Approach to Ad Attribution.
11) Google: Sometimes Doing SEO Can Cause More Problems.
12) Yahoo Search Tests AI Chat.
More insights to explore…
Google: Don’t Dynamically Update Robots.txt File Multiple Times Per Day.
LLMs are disrupting search – is your brand ready?
AI Search Optimization: Make Your Structured Data Accessible.
Have an awesome week!
— Itay Paz

Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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