March 29, 2021
TOGETHER WITH
Good Morning.
Today’s roundup:
1) Google disputes zero click study, shares more data, but it’s not enough.
Google responded to the zero click searches study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote (thanks for the link) but added some data. The truth is, Google just gave us a few nuggets of information but it is really not enough.
Google’s response is that “Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created. And beyond just traffic, we also connect people with businesses in a wide variety of ways through Search, such as enabling a phone call to a business.”
2) Clubhouse says its Android launch will take ‘a couple of months’.
3) Facing post-Trump slowdown, New York Times eyes $100 billion games market.
4) Microsoft to auto apply ad suggestions: what advertisers should know.
5) Research: Trillions of site visits uncover SEO insights.
6) Google: Don’t worry about bounce rate for SEO purposes.
7) Google’s current FLoC tests aren’t GDPR compliant.
8) Facebook adds new tools to enable content creators and IP holders to detect and report violations.
9) New SEO tool gathers Google search insights from 60 million queries.
10) Facebook says that people have raised over $5b through its donation tools.
11) Take advantage of the high-growth opportunity at Amazon Australia.
12) Demand for sleep apps increases 104% during pandemic.
13) Google Chat update will finally shield you from the barrage of notifications.
14) Mark Ritson: Marketers who skip brand research are doomed to fail.
15) Selling with Walmart automation in 2021 – 5 steps to get you started.
16) 9 great public relations tactics with campaign examples.
17) How to write a press release.
18) 22 Sure-fire headline formulas that work.
19) Copywriting: The definitive guide.
20) More users are leaving 1- and 5-star reviews and fewer are leaving 2-3 stars: 4 local review trends to watch in 2021.
More insights to explore…
How to optimize & improve your video watch time on YouTube.
4 Common WordPress attacks (and how to avoid them).
Measure your content marketing ROI with these 10 steps.
Have an awesome week!
— Itay Paz
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