May 4, 2026

Good morning.
Today’s roundup:
1) Meta and Google ad revenues soar thanks to AI, but big picture is blurry.
2) Can a fake brand win in AI search? New experiment says yes.
3) Google Click Through Rates Improving For Organic Results With AI Overviews.
Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.
4) LinkedIn expands Event Ads beyond its own platform.
5) Where AI Search Sends Traffic: 10-Market Patterns for Your Global AI Search Strategy.
6) OpenAI Has Tripled Their Crawl of the Web: An Analysis of 7B+ Log Files.
7) X introduces rebuilt AI-powered ad platform.
8) Snapchat launches sponsored AI chatbots.
9) Bing Webmaster Tools New AI Reporting Features.
10) Google AdSense Vignette Ads Setting May Trigger Back Button Hijack Penalty.
11) Microsoft Ads PMax Website Publisher URL Report Gains Conversion & Spend.
12) Google Showing More Links & Citations Within AI Mode?
More insights to explore…
Is there still a long-term game for SEO in AI search?
Comparison Of AI Citation Patterns Offers Strategic SEO Insights.
Why more content is no longer a reliable way to grow SEO.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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