June 1, 2021
Good Morning.
Today’s roundup:
1) Google removing generic rich results filter from Search Console performance report.
2) Reach the right shoppers at the right time with Shopify‘s Google channel.
3) Google won’t share how core web vitals ranking metrics add up.
Google documents in its Core Web Vital reports the scores and grades for each URL it knows about on the web. But how that will impact your web rankings in Google Search, when the page experience update is released next month, Google will not document how those metrics add up and are scored.
4) Instagram launches a new section for shopping product drops.
5) Google can lose track of tons of URL parameters, why canonicals are important.
6) Poll: 40% Of SEOs will remove AMP after the Google page experience update.
7) Twitter tests new ‘super followers‘ display ahead of program launch.
8) Google: Redirecting a URL to a new URL will redirect the core web vital metrics.
9) TikTok changes text-to-speech voice after voice actor sues.
10) Microsoft Edge 91 rolls out with new sleeping tabs and startup boost.
11) Pinterest unveils its brand campaign “You just might surprise yourself”.
12) Facebook is breaking down its ad review process.
13) Google smart shopping campaigns: the advertisers‘ guide to structure, optimization, & reporting [Video]
14) 15 Keys to improve your SEO ranking.
15) Game on: 37% of mobile gamers purchased a product because of an in-game ad.
16) 5 persuasive copywriting techniques for better product pages.
17) U.S. Ad recovery continues to soar, surges 52% In April.
18) Faster ecommerce checkout experiences: how to speed up checkout for higher conversions [Shopify].
19) Geofencing: Digital marketer’s guide to geofencing for local search.
20) When to target low search volume keywords.
More insights to explore…
90% of millennials and Gen-Z do not want to return to full-time office work post-pandemic.
The customer value journey explained in 800 words or less.
13 Takeaways from the state of link building report 2021.
Have an awesome day!
— Itay Paz
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