May 23, 2022

TOGETHER WITH

Good morning.

Today’s roundup:

1) Elon Musk says Twitter deal ‘cannot move forward’ until it proves bot numbers.

2) Google Search Ranking Update Monday on May 16th (Unconfirmed).

3) Similarweb Acquires SEO & Rank Tracking Company Rank Ranger.

4) Google May Replace FID With INP (Interaction to Next Paint) For Core Web Vitals.

At Google I/O last week, Google’s Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on the page and it may or may not replace FID, First Input Delay, as a Core Web Vitals metric.

5) LinkedIn Updates Include Improvements to Search Results.

6) Google Search Snippet “View Full List” Link.

7) Vimeo adds structured data to all public videos to improve Google Search visibility.

8) TikTok adds Insights platform for advertisers to view trending topics.

9) YouTube Adds New Way to Make Money with Gifted Memberships.

10) 77% of gamers will watch an in-game ad to get discount.

11) Apple is making it easier to distribute subscription podcasts.

12) How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand.

 

More insights to explore…

Global UK ad spend bounced back, but the industry is not out of the choppy waters yet.

How to build your thought leadership influence on Twitter.

What Good SEO Consulting Looks Like w/ Tom Critchlow.

 

Have an awesome week!
— Itay Paz

 

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