April 8, 2021
Good Morning.
Today’s roundup:
1) Google beats Oracle in biggest programming copyright Supreme Court case ever.
Ten years ago, Oracle argued that Google had infringed Oracle’s copyright, by copying the “structure, sequence, and organization” of 37 Java application programming interfaces (APIs) into Android. Google replied that an API is like an alphabet or a grammar.
Now, at long last, the Supreme Court of the United States (SCOTUS) has concluded what programmers had known all along: APIs can’t be strictly copyrighted. Fair use must play its part.
2) Google’s violating its own invalid traffic policy at the cost of advertisers.
3) Fake COVID-19 vaccine ads hit Google.
4) Clubhouse adds creator payments as it seeks to keep popular hosts aligned to the app and they get 100 percent.
5) How to check if you’re part of the Facebook data breach.
6) Yahoo Answers is shutting down on May 4th.
7) Audio is in its second golden age, and Spotify is about to win it all.
8) Facebook launches new dynamic ads for video streaming platforms.
9) Shopify: Start a private label business with already-proven products.
10) How long it takes to re-rank a site with fixed quality issues.
11) Google: Local is now digital: Understanding the new local shopper.
12) Why ‘Vertical Volatility’ is the missing link in your keyword strategy.
13) What social media marketers actually think about Clubhouse.
14) Inside Google Marketing: How Media Lab maximizes YouTube video ad results.
15) How much should you pay for a blog post?
16) Third-party bot traffic does not directly impact your Google rankings.
17) TikTok Live: How to live-stream your way to more business.
18) Find your competitive edge: how to do a SWOT analysis.
19) Why more brands should leverage a D2C model: The pandemic accelerated the shift to owned and operated channels.
20) Introducing TikTok Video Editor: Easily create native video ads in your browser.
More insights to explore…
Inside a viral website: Peeling back the curtain of running a viral meme website for 5 days.
Google: How to increase offline sales for local businesses.
Nike Marketing Strategy: Why Nike is a marketing leader?
The client health check that will dramatically increase your retention rates.
Auditing your marketing and emails during a crisis.
Have an awesome day!
— Itay Paz
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