Morning Dough
💰 Google Ban Ads + Mouse Trapping
To: Dough Readers

July 13, 2020

Morning Dough

TOGETHER WITH

Happy Monday and Happy Amazon Prime Day… although today is the official Amazon Prime day, due to the COVID-19, it is postponed to October (final dates are still not released).

We’re now testing the ground with ‘Tip Of The Day’ & ‘Case Study Of The Day’ already inside this issue – Check It Out!

In today’s edition:

Morning Dough New Predictive Capabilities In Google Analytics
Morning Dough Google Ban Ads That Promote Spyware
Morning Dough If I Start a Small Travel Business, This Would Be My Marketing Plan
Morning Dough The 8 Best Shared Calendar Solutions for Your Business
Morning Dough What is a Mouse Trapping?
Morning Dough How To Cut Cost Per Conversion By Over 50% In Less Than 7 days

and more…

Wishing you an Awesome Week!
— Itay Paz

QUICK FROM THE NEWS

Source: Google

New predictive capabilities in Google Analytics

Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today Google is introducing two new predictive metrics to App + Web properties. The first is Purchase Probability, which predicts the likelihood that users who have visited your app or site will purchase in the next seven days.

Analytics will now suggest new predictive audiences that you can create in the Audience Builder. For example, using Purchase Probability, we will suggest the audience “Likely 7-day purchasers” which includes users who are most likely to purchase in the next seven days. Or using Churn Probability, we will suggest the audience “Likely 7-day churning users” which includes active users who are not likely to visit your site or app in the next seven days.

QUICK FROM THE NEWS

Source: Google

According to PCMagazine, Google’s announced,  it will no longer allow ads from so-called “Stalkerware” services that allow people to secretly access someone’s phone and monitor their activities.

TOOL OF THE DAY

Now, more than ever, business owners should constantly be looking for technology to improve the productivity of their employees and their business. While computers and smartphones come with a calendar, it might not be the best option for you or your business. Thankfully, there isn’t a shortage of other options.

According to Business News Daily, these are the 8 best shared calendar solutions for your business:

  1. Asana
  2. Calendly (we’re using this one also to allow external people to schedule meetings)
  3. Google Calendar
  4. Outlook
  5. Teamup
  6. Teamweek
  7. iCloud
  8. Thunderbird Lightning Calendar
MARKETING GLOSSARY YOU SHOULD KNOW

What is a Mouse Trapping?
Mousetrapping is a technique used in an effort to keep a visitor captive at a site (often tech support scam sites), either by launching an endless series of pop-up ads, redirects or by re-launching their website in a window that cannot be easily closed.

Mouse Trapping
GET SMARTER IN ONLINE TRAVELING
The Comeback Of The Online Traveling Industry: If I Start a Small Travel Business, This Would Be My Marketing Plan

Many people declared the death online traveling and the truth to be said, many businesses have went under and this industry is the one the suffered the most with the COVID-19 pandemic.

But maybe this is actually an opportunity… as some countries are starting to open their boarders for tourists with many people keen going on vacation and at the same time, governments are investing huge marketing dollars into getting tourists back to their countries.

Travel Marketing Strategy for Small Businesses: Here’s What to Do – Read Here

If I Start a Small Travel Business, This Would Be My Marketing Plan – Read Here

SPONSORED
DMEXCO 2020 @home: New On-Site Concept And A Digital “DMEXCO”

This year, DMEXCO will be presenting its community with a reworked concept that has been adapted to the coronavirus pandemic. During the on-site event happening in the exhibition halls of Koelnmesse on September 23 and 24, there will also be a fully integrated digital event platform at the same time: DMEXCO @home.

New hall plan for increased safety & New conference concept with four studios!

Tickets cost €99 and will be on sale online starting in the middle of July:

Get Your DMEXCO Tickers NOW!

WHAT ELSE IN THE OVEN

YouTube Adds New RPM Metric to Help Creators Better Understand Monetization Performance (Social Media Today)

Amazon Category Update: Q2 2020 (Teika Matrics)

How to turn off political ads on Facebook (TNW)

WhatsApp Business, now with 50m MAUs, adds QR codes and catalog sharing (Tech Crunch)

How technology is changing what it means to be an effective marketer (Marketing Land)

CASE STUDY OF THE DAY

Source: DigitalMarketer

A new great case study showing you what’s the best way to move your website visitors through your funnel to get conversions and cut your cost per conversion by over 50% fast.

TIP OF THE DAY

Source: Google

There is no better time than now to setup your Google My Business. It takes less than 15 minutes and it is most likely that your website will jump to the top of the results when people are searching for you.

Written by Itay Paz

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