July 28, 2025
TOGETHER WITH
Good morning.
Today’s roundup:
1) Google users are less likely to click on links when an AI summary appears in the results.
2) Alphabet beats earnings expectations, raises spending forecast.
3) Google: Normal SEO Works To Get Into AI Overviews.
Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.
4) Validity Of Pew Research On Google AI Search Results Challenged.
5) Web Guide: Google’s New AI Search Experiment.
6) Are LLMs.txt Files Being Implemented Across the Web?
7) The US Government Issues New Directives on AI Development.
8) Elon Musk Says He’s Bringing Back Vine. Here’s What It’s All About.
9) Google launches AI shopping tools with virtual try-ons and smarter price alerts.
10) Google Announces Google Trends API.
11) Google On Show Webpage SEO.
12) Microsoft’s Jordi Ribas Compares Copilot To Google AI Mode.
More insights to explore…
How does CSS affect SEO? (video).
A smarter Reddit strategy for organic and AI search visibility.
Google CTRs Drop 32% For Top Result After AI Overview Rollout.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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