November 10, 2025

Good morning.
Today’s roundup:
1) Who Rules AI Search? What 3 Months of AI Visibility Data Tells Us.
2) Google Trims Lesser-Used Search Features in 2026.
3) Report: Google AI Overviews Continue To Drive CTR Downwards.
Earlier this year, we covered that Google’s AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued to decline and get even worse.
4) Google Merchant Center Adds Promotions For Top Performing Products.
5) Reddit shares rise on earnings beat, strong forecast.
6) Google Maps taps Gemini AI to transform into an ‘all-knowing copilot’.
7) Sam Altman open to ads on ChatGPT, calls Instagram ads ‘kinda cool’.
8) Perplexity to pay Snap $400M to power search in Snapchat.
9) How Marketers Are Planning To Use AI, Influencers and More in 2026.
10) Google Ads Fake Info For Advertiser Verification Programs Disallowed.
11) Google Definitions Box Tests Swapping In AI Overviews.
12) Google & Bing Are Indexing Grokipedia – AI Generated Wikipedia / Encyclopedia.
More insights to explore…
Exploring the real risk AI brings to the internet (and SEO with it).
Google Warns Against Relying On SEO Audit Tool Scores.
Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
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