December 1, 2025

Good morning.
Today’s roundup:
1) How to optimize for ChatGPT: LLMs.txt doesn’t matter but brand mentions on Quora and Reddit do.
2) Nano Banana Pro in Google Ads: The Good, Bad, and Weird.
3) Google Ads Overview Tab Gains Trends & Performance By Stage.
Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.
4) Google’s Gary Illyes On AI Search: The Change Is Hard To Accept.
5) Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
6) Shopping Research Assistant In ChatGPT.
7) Lawsuit alleges social media giants buried their own research on teen mental health harms.
8) Facebook and YouTube Remain the Most Popular Social Apps in the US.
9) EU Plan To Simplify GDPR Targets AI Training And Cookie Consent.
10) Google’s John Mueller Jokes On Future GEO-Detox SEO Billable Work.
11) Google Ads Gains Facebook Messenger & Zalo Messenger.
12) Google Expands What To Know In Web Search Products Summary Bar.
More insights to explore…
Google Post Launched Scheduling & Multi-Location Publishing.
The truth about byline dates in SEO (and how they really affect visibility).
Measuring zero-click search: Visibility-first SEO for AI results.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
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