October 21, 2024

TOGETHER WITH

Good morning.

Today’s roundup:

1) Semrush acquires Third Door Media, expands educational offerings for marketers.

2) Google Shopping’s getting a big transformation.

3) Google Ads Adds Gross Profit Optimization Campaign Setting.

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.

4) The Ultimate Guide to Google AI Overviews.

5) LinkedIn Announces Updates to Event Ads and AI Campaign Options.

6) Google shakes up ad auction dynamics for holiday shopping.

7) Snapchat Shares Insights Into India’s Gen Z Audience.

8) IG Chief Recommends Posting Carousels to Improve Reach.

9) YouTube Introduces Changes Across Web, Mobile, and TV.

10) Google Merchant Center Adds New Verification Methods.

11) Google Tests Snippet Product Carousels For Amazon.

12) Google Ads To Remove Data Older Than 11 Years Ago.

 

More insights to explore…

Why Google Search Is Broken Video Gets Millions Of Views.

The ultimate guide to HTTP headers for SEO.

Google Ads API Version 18 Now Available.

 

AI Tools

4 Best Free VPNs for Firestick.

5 Best VPNs for Chrome.

7 Best United States VPN Extension.

10 Best Document Sharing Platforms.

 

Have an awesome week!
— Itay Paz