May 18, 2026

Good morning.
Today’s roundup:
1) Study: Adding Schema Did Not Improve AI Citations On Google, ChatGPT & More.
2) OpenAI makes it easier to run shopping ads in ChatGPT.
3) Google Ads Teases New Dashboards Powered By Gemini.
Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, ‘Tired of manual reporting? Introducing Dashboards built with Gemini capabilities.’
4) Condé Nast’s “Zero Search Traffic” Plan: What It Really Means For Publishers, Brands, And SEO In The AI Overview Era.
5) Reddit highlights rising opportunities for CPG marketers.
6) Meta adds incognito AI chats to WhatsApp.
7) LinkedIn will enable consultants to book business direct from their profile.
8) Microsoft Advertising expands LinkedIn profile targeting to CTV.
9) Google Tag Manager May Be Coming To Google Ads Interface.
10) Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic.
11) Google Ads To Automatically Link YouTube Channels.
12) Google Merchant Center For Agencies Now Available Globally.
More insights to explore…
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility.
Liquid Web WordPress Plugin Rebrand Triggers Backlash.
How soft 404s and indexing issues caused a 90% traffic collapse.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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