November 17, 2025
TOGETHER WITH
Good morning.
Today’s roundup:
1) OpenAI says the brand-new GPT-5.1 is ‘warmer’ and has more ‘personality’ options.
2) Google’s AI advisors: agentic tools to drive impact and insights.
3) Google Ads AI Max Underperforming Other Match Types.
There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.
4) Microsoft Copilot Gets AI Search With Better Links & Citations.
5) AI sends 1% of website traffic – and most of it is from ChatGPT.
6) Snapchat Shares Insights into What Creators are Seeking in Brand Deals.
7) TikTok Officially Launches its Bulletin Boards Feature.
8) LinkedIn Adds AI-Powered Conversational Search.
9) Microsoft Now Requiring Clarity for Third Party Publishers: Helpful Transparency or Overreach?
10) Google Ads Tests Importing X Ads & Other Social Campaigns.
11) Google Ads Unacceptable Phone Number Policy Update Worries Advertisers.
12) Google Opal Tool Creates Optimized Content In Scalable Way – Seriously?
More insights to explore…
Google: SEO Advice On Using Two Different TLDs For Your Company.
Generative AI and defamation: What the new reputation threats look like.
Data Shows How AI Overviews Is Ranking Shopping Keywords.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
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