Source: flickr
One of the hardest jobs of a marketers, business owners & entrepreneurs is planning for the future. That’s always the case, but it’s especially true in uncertain times like today. Even though cities and states have started to reopen for business, there are simply so many different variables out of your control that it often seems like a process of guess to figure out how to plan for next week, let alone next year, or 10 years from now.
A simple three-word question can help guide you through changing circumstances over the long haul says Jeff Bezos, Amazon CEO, according to inc.com.
“Well, certainly, in 10 years many things will evolve, technology will change, Machine-learning technology, in particular, will evolve very significantly over the 10-year time horizon.”
“But I would always encourage people, when they think about 10 years, to ask the question: what won’t change?”
“What Won’t Change, is actually the more important question. You can build strategies around things that will be stable in time.”.
Read more here.