May 10, 2022

TOGETHER WITH

Good morning.

Today’s roundup:

1) Microsoft Advertising has new certification badges, levels and a new learning center.

2) Google Launches New Digital Marketing Certificate.

3) Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App.

With the emergence of digital marketing came a new era of measurement, allowing advertisers to gain new insights into exactly what tactics and platforms were driving conversions for their business.  This has led to a wide-spread belief that swipe-through or last click conversions are the final source of truth for a campaign’s performance.

4) Telegram ‘Premium’ subscription is showing up in beta builds of the app.

5) Google Search Tests Lighter Purple Color for Clicked on Search Results.

6) Brands post 13% more often in 2021.

7) Google Search Dictionary Has a Tip For Similar-Sounding Words.

8) Microsoft Advertising brings cash back incentives to ads.

9) Google offers limited free training to U.S. companies.

10) iOS app install ad spend budgets grow 65% despite impact of ATT.

11) Google Docs expands warnings about dodgy files and links.

12) Google Search Console Caches Inspection Tool Live Test URLs for 90 Days.

 

More insights to explore…

PayPal plans digital wallet engagement booster as growth slows.

Airbnb joins Twitter, Reddit, Dropbox; finally admits remote work wins.

Top 200 Google Ranking Factors: 2022 Complete List.

 

Have an awesome weekend!
— Itay Paz

 

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