Good Morning.

Today’s roundup:

1) ‘FLoC off!’ Vivaldi also declares as it says no to Google’s tracking system.

Google FLoC continues to see opposition grow, as Vivaldi labels the tracking system as ‘privacy-invasive’ and ‘nasty’.

The Chromium-based Vivaldi browser has removed FLoC, Google’s controversial alternative identifier to third-party cookies for tracking users across websites.

FLoC, or Federated Learning of Cohorts, has just been released by Google for Chrome as its answer to improving privacy while still delivering targeted ads.

But Vivaldi has called it a “dangerous step that harms user privacy”.

2) Facebook denies bullying Australia as it plans to launch news service by year-end.

3) Walmart to host a new livestream shopping event on TikTok, following successful pilot.

4) Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’: But ideas differ on how it will affect the day-to-day work for paid search advertisers.

5) How news apps can keep their readers engaged using push notifications.