March 23, 2021
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Good Morning.
Today’s roundup:
1) Federal Court grants approval for ACCC to go ahead with Facebook lawsuit.
The social media network has been accused of using users’ personal activity data for commercial benefit without consent.
The Australian Competition and Consumer Commission (ACCC) has been granted legal approval to continue ahead with its lawsuit against Facebook and a pair of its subsidiaries regarding its use of users’ personal activity.
On Thursday, the Australian Federal Court granted approval for the consumer watchdog to serve the lawsuits to the companies despite them being based in the United States and Israel.
2) Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach.
3) China wants to break up Alibaba’s influential media business.
4) The biggest shifts in health ad spend in 2020, on both sides of the Atlantic.
5) ASA puts social media influencers ‘on notice’ over ad rules breaches.
6) 97% of Fortune 500 companies rely on social media. here’s how you should use it for maximum impact.
7) TikTok launches new ads library, enabling you to find the best performing ads in a range of categories.
8) PayPal CEO talks company growth and its vision for the future.
9) Zuckerberg: Facebook may actually be in a ‘stronger position’ after Apple’s iOS 14 privacy changes.
10) Google: Many sites think about links much more than necessary.
11) How marketers are optimizing their email marketing, according to research.
12) OVH says it will now back up all customer data for free following fire.
13) LinkedIn provides new video ad tips, based on more than 3,500 campaigns.
14) Google does not count the number of blog posts on your blog for ranking purposes.
15) How to Mimic Google Ads scripts to create automation rules for native campaigns.
16) Can browser extensions impact your Google core web vitals scores?
17) How to find influencers in your niche (6 easy steps).
18) TikTok adds new auto-reply message option for business accounts.
19) Apple’s greatest ad star now says you should buy a PC.
20) YouTube rolls out copyright checks tool, which analyzes your video prior to upload, to more users.
More insights to explore…
Are Instagram bots safe to use for growth?
An experiment in paid search incrementality & organic traffic.
The lead generation funnel – What it is & how to build it.
Have an awesome day!
— Itay Paz
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