The rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. Businesses are gaining a deeper understanding of today’s non-linear and fast-paced customer journey, and they’re using this knowledge to deliver relevant, personalized experiences.
In this new guide, marketers will find a clear, step-by-step playbook to help them make the most of Google Analytics and Google Ads. Learn how linking Google Analytics and Google Ads can unlock deeper insights and help teams create smarter campaigns. Then see how the advanced measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.
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Learn how bringing Google Analytics and Google Ads together can help teams build effective campaigns for the modern customer journey: Google’s PDF Guide.