July 1, 2020
Happy Wednesday and Happy International Joke Day. Send us back your best joke… we will publish the best one in the newsletter (thanks!).
In today’s edition:
Usage of voice has plateaued — for now
Why Google Ranks Singular and Plural Keywords Differently
See What Users Really Do On Your Site Without Drowning In Numbers
Top 5 Free Backlink Checkers You Should Be Using
8 Great Content Marketing Examples and Takeaways
How to Set Up and Measure a TikTok Influencer Marketing Campaign
Have a Magical Day!
— Itay Paz
In the past few years we saw a constant increasement in mobile searches. The COVID-19 pandemic almost plateaued this trend as many people worldwide are staying in.
This big change in the usage is affecting your traffic, media buy, search optimization and more.
A new in-depth survey was just published with the mobile voice usage trends in 2020.
Read more here.
In most searches, when Google sees keywords with singular and plural, it recognize that they’re synonyms, more or less.
But, according to Google’s John Mueller, they also recognize that maybe there’s something kind of unique to one of them or to the other one. “Such as, if you’re looking for a plural maybe you’re looking more for like a list or a comparison page or maybe a category page of different kinds of these items and thus that’s something Google’s systems try to take that into account and it can result in slightly different results being shown for one or the other.”
Read more here. (SEJ)
Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will.
Hotjar is a great tool that visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.
It’s like sitting behind your website visitors and watch how they browse through you pages. Pretty cool!
Get Hotjar here.
Source: Marketing Land
Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors.
Top 5 free backlink checkers you should be using
The great backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives published by Marketing Land.
Read more here.
What is Above the Fold?
‘Above the Fold’ is the type of content that a website visitor sees before scrolling down on a specific page. Usually, websites will have forms, videos, or the most relevant information to that page above the fold so it is the first thing a user will see — no scrolling needed.
Source: Global Dots
Content marketing is the practice of creating and distributing content created with your audience’s needs in mind in order to build an engaged audience to easily be able to sell to.
It isn’t enough to write a blog post (even a great one!), declare it content marketing, and then drive traffic there for the rest of eternity. What really makes a strong content marketing strategy is the willingness to always be working on it, to be innovating, and to create fresh and exciting content often.
Read more here.
Why Marketers Should Implement User-Generated Content: 23 Stats to Know (Hubspot)
What Is Demand-Generation Content And Why Does it Matter? (Outbrain)
Google positioned to dominate the ‘O2O economy’ (Marketing Land)
Facebook launches Avatars, its Bitmoji competitor, in India (TechCrunch)
9 Ways to Manage Your B2B Social Media Like a B2C Champ (WordStream)
We’ve got some exciting news, because all of us could use them after the difficult last few month: Bucharest Summit 2020 will happen and take place from the 27th to the 29th of October 2020 at the exclusive Sheraton Hotel, in Bucharest, Romania.
Top 3 reasons Bucharest Summit 2020 is a must-attend event for your online business:
- you will find the best info, knowledge and training with our innovative niche practical workshops. Attendance is limited to dedicated professionals specializing in each niche.
- you will build the best business connections using our unique concierge service for sponsors and VIP attendees.
- you will be acknowledged as the star of your own work at Bucharest Summit Awards, the first awards show with a real-time and 100% transparent attendees-only voting app. And speaking of which, please help us create the award categories this year using this FORM.
Limited sponsorship opportunities are still available, please contact firstname.lastname@example.org for more info
Written by Itay Paz
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