Apple News+ Success, ECommerce Platforms Hit By Hack and more

Morning Dough

💰 Dead Emails

To: Dough Readers

September 18, 2020

Good Morning. Just before we’re getting into lockdown in Israel, in 1 hour from now (at 2:00pm) for at least 3 weeks (probably more), we got to the kids a Ping Pong table, so they have other things to do, other than electronic devices. Ping Pong is an amazing game, check out the last hand on this game, pretty impressive win!

Things happening now:

1) After allowing retailers to list products for free (a few months ago), now adding zero commission fees when customers buy your products on Google.

2) Shopify publish a new guide on “How to Start a Jewelry Making Business: The Ultimate Guide”.

via GIPHY

Have an awesome weekend!
— Itay Paz

DIGITAL MARKETING

The Secret Of Apple News+ Success? Knowing Your Content And Your Audience

Source: Apple News+

What does a fried egg have to do with the Wall Street Journal and Apple News+? It’s all about your most important content…

Apple News+ is a strange product, even by the standards of news aggregators. It was rapidly built out of Apple’s acquisition of Texture, but then, Apple has form in this area. A very long time ago, iTunes was rebuilt out an app called Soundjam, and then it had a music store, and various other stores, built on top of it.

Read more here.

EMAIL MARKETING

Welcome Back: The Top 10 Ways To Re-Engage Dead Email Subscribers (Examples)

Your email list is your most important asset. But the size is not as valuable as a list full of active email subscribers. So what happens when people stop interacting with your emails?

Don’t give up on them! Send a re-engagement email.

For one reason or the other, some of your subscribers become inactive. These subscribers are not only bad for business, but they can actually hurt your future email marketing performance.

But before you take them off your list, try sending a win-back email campaign to remind them why they signed up with you.

Read more here.

Additional Links:

The Elements Of A Great Activation Email Campaign (Customer.io)

How To Use Anniversary Emails To Boost Engagement (Vero)

13 Examples of Re-Engagement Emails for the Subscribers You Miss (Hubspot)

FACEBOOK ADVERTISING

How to Write Facebook Ads That Reduce the Barrier to Purchase

Source: Social Media Examiner

Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

There is a right way to create Facebook and Instagram ads that if you follow its steps, it will help you generating sales.

Read more here.

WHAT ELSE IN THE OVEN

Google’s John Mueller: Keywords in Domain Name Aren’t Needed (SEJ)

New Fiverr Business Platform Stresses Team Collaboration (Small Business Trends)

More Than A Third Of Companies Have Experienced A Video Conferencing Cyberattack (Techradar)

Thousands Of Sites Using This Popular Ecommerce Platforms Hit By Hack (Techradar)

Snapchat Reports that 400k People Have Already Registered to Vote via its In-App Tools (Social Media Today)

64 Easy Ways To Write A Headline That Will Reach Your Readers (CoSchedule)

How to Drive Local Foot Traffic With Twitter Ads (Social Media Examiner)

The Science Behind What People Love to Share on Social Media (Neil Patel)

How 1 Global Brand’s Measurement Strategy Maximizes Reach And Results (Google)

ONLINE MARKETING

Does a .jobs Domain Help Rank For "jobs"?

John Mueller goes over the question on new top level domains: if a .jobs domain improves the ranking in Google for jobs?

Watch This YouTube Video Here.

Additional Link:

Google’s Handling Of New Top Level Domains (Google)

BUSINESS MARKETING

Low-Budget Branding For Small Businesses

Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s no wonder that branding is often associated with investing lots of money in marketing and promotion. However, for a lot of small business owners, the investment in branding will have to be made with a relatively small budget — especially during a crisis.

Read more here.

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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