January 21, 2022
Good morning.
Today’s roundup:
1) LinkedIn Virtual Event Attendance Up 231%.
2) Ecommerce sales jumped this holiday season as search marketers weathered Google updates.
3) The D’Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021.
Looking to get a better handle on TikTok, and the content that resonates on the platform?
Checking out the app’s highest earners could be a good starting point, with the most popular TikTok stars earning millions of dollars based on their trending content in the app.
Of course, many of the biggest TikTok creators have now become celebrities in a broader sense, and generate income beyond the platform alone, but Forbes’ latest listing of the biggest earning TikTok stars provides a good overview of where you should be looking.
4) Google Page Experience Update Coming to Desktop Soon.
5) Microsoft Advertising Shopping campaigns reporting enhancements.
6) Google Can’t Provide Details About Core Algorithm Updates.
7) Twitter’s Coming NFT Profile Display Option Moves to Next Stage of Testing.
8) Spotify shuts down its namesake podcast studio.
9) Google: Links Have to Be On Indexed Pages To Be Counted & Not All Indexed Links Are Counted.
10) YouTube Adds New Filters to its Video Performance Chart, Enabling More Specific Data Context.
11) Shopify SEO: the ultimate guide.
12) Everything You Need to Know About Cloudflare For SEO.
13) Google Tests Web Stories for NFL Games (In Place of YouTube Videos).
More insights to explore…
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
Respondology extends its brand protection to Twitter.
2 Small Business Owners Reveal How Lead Generation Helped Them Reach New Potential Customers.
Yoast SEO Offers Keyword Position Tracking with Wincher Integration.
Landing Page Design: How to Create Better Pages That Convert.
Have an awesome weekend!
— Itay Paz
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Itay PazFounder & CEO
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