April 9, 2021
Good Morning.
Today’s roundup:
1) Microsoft Ads rolls out a slew of new features.
2) Mark Zuckerberg is using Signal, according to phone number leaked in Facebook hack.
3) Core Web Vitals: Page speed is now more important for SEO.
Core Web Vitals are the speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID).
Just to set expectations, remember that there are over 200 ranking factors. I wouldn’t expect much improvement from improving Core Web Vitals. It’s unknown how much they will impact rankings but it’s not likely to be a strong signal, especially considering many of the page experience components were already used by Google to determine rankings.
4) Supreme Court TCPA ATDS ruling a big win for telemarketers.
5) Google Ads’ continuous audience sharing is available now from sub-accounts.
6) Google Search Cameos for product searches.
7) Gary Vaynerchuk: What is social listening and why is it important?
8) Google keyword searches with the lowest and highest competition (data study).
9) In-app purchases rose 40% during Q1 2021.
10) Go read this feature on how India’s digital revolution started with missed calls.
12) Facebook Ads vs. Google Ads: Which is better for your brand?
13) Social Timing: How to time your social & blog posts for maximum impact.
14) Why you should use WhatsApp business in 2021.
15) Facebook’s testing QR codes as a new funds transfer tool in the us – the next push for QR code tools?
16) A marketer’s quick guide to dynamic ads.
17) Supply chain forecasting methods: preventing storms and predicting trends.
18) How to Increase the Productivity of Your Content Marketing Team.
19) How to use video for link building.
20) 9 Common characteristics of top Shopify stores.
More insights to explore…
10 Psych principles to attract and grow your audience.
PPC Reporting Strategies for 2021: 11 things you should include in a PPC report.
How I built a service credit system for my membership site.
Have an awesome weekend!
— Itay Paz
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