Morning Dough
💰 Confused? You’re not alone
To: Dough Readers

September 7, 2020

Morning Dough

Good morning. Hope you had a wonderful weekend!

Here in Israel we’re experiencing the hottest weather in 100 years (!!!) so we’re indoors enjoying our air-conditions (not sure how fun it is to be with masks outside these days).

A few things happened over this weekend:

1) Apple is now allowing to offer free or discounted subscriptions via offer codes on Apps.

2) Microsoft Ads integrates now with LinkedIn Ads Targeting.

One more thing, my best friend sent me I thought you should check it out:

Not sure if you have ever wondered what algorithms are controlling your life but if you did, check these 12 unexpected ways algorithms control your life.

Have a great week!
— Itay Paz

SEARCH MARKETING

No matter how you look at it, SEO is a necessity for almost every business. If you think you need it, you most likely do.

The cost of quality SEO services varies depending on if you do it internally or on the agency and the deliverables you expect to get from the SEO process.

One thing for sure, if you decide to go into SEO, it’s a lifetime commitment, once you begin you cannot stop as you’ll lose all the investment you have done with search engine optimization.

So how much does SEO cost? SEO Pricing

Read more here.

ONLINE MARKETING

Source: SmartBlogger

Want to learn how to write a great testimonial? One that’ll build trust with readers and woo potential customers (or clients)?

The proven structure of your testimonials should follow to increase conversion rates and land more clients.

Read more here.

ONLINE MARKETING TOOLS & RESOURCES

It is important to have your website up and running with as little downtime as possible.

Uptime Robot is a monitoring service that helps website & business owners to get acknowledged of the downtimes of their websites/servers and also track the performance of them.

It has 50 Monitors worldwide checking your website every 5 minutes, totally free!

We are using it and it’s a great tool.

Monitor Your Website Uptime for free here.

DIGITAL MARKETING

Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, weeks-long exchange with a spammer who offered to cut him in on a hot deal.

It’s not all about work… fun is great too!

Watch the complete powerful TED Talk here.

WHAT ELSE IN THE OVEN

Google Ads to Start Hiding Some Search Query Data (SEJ)

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone (Marketing Land)

Gmail vs. Yahoo vs. Apple Mail: What’s the best email provider for your business? (techradar)

Google is more often showing the “order pickup” button on some local (SEO Roundtable)

Facebook is introducing a Forwarding Limit on Messenger (Facebook)

How to Choose The Right AdWords Agency (Neil Patel)

Facebook is Letting Some Users View Instagram Stories on Facebook (Social Media Today)

EMAIL MARKETING

Source: vero

If this is not your first marketing rodeo you know that lead generation is a key factor in your business success and putting lead generation strategies in place will ensure your business success.

While you might know your lead generation stuff, it can never hurt to go back and review what you’ve been doing until now and possibly lead generation strategies you might be missing: from lead generation funnels, which metrics you should be tracking, and actionable tips you can start using today.

Read more here.

DIGITAL MARKETING

Source: digitalmarketer

Every business knows that customer experience is crucial to their success, but few know how to actually make the customer experience a part of their foundation.

This is crucial as bad customer experiences can pull your business down like a sinking ship in the ocean.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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