January 30, 2023
Good morning.
Today’s roundup:
1) US Sues Google to Break Up Ad Unit in Heated Antitrust Fight.
2) Twitter has launched a Search Keyword Ads beta test to all advertisers.
3) Amazon-Stripe partnership accelerates ecommerce and streamlines online payments.
4) Possible Bing Algorithm Update On Wednesday, January 18th.
After a crazy December with Google updates, including both the Helpful Content Update and Link Spam Update, it seems Bing might have been holding off until 2023 for its own update. I received several reports of serious volatility with Bing rankings and traffic starting on January 18th into January 19th and I dug in a bit across sites. And yes, it does look like there was some type of algorithm update that heavily impacted some sites (across verticals).
5) Ad spending forecast to grow 6% in 2023 as digital priorities shift.
6) Twitter: 3rd-Party Brand Safety Measurement Is Now Live.
7) Google To Sunset Google Optimize On September 30, 2023.
8) Now Google Search results for cars include what’s on the lot at nearby dealerships.
9) Microsoft CEO: “Every App Is Going To Be An AI App”.
10) Sponsored ads and Stores launch in Belgium.
11) How Vimeo improved Video SEO for their customers.
12) Half of Android apps are uninstalled within 30 days after download.
More insights to explore…
5 tips to power your 2023 marketing strategy.
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters.
In-game ads: why brands should be excited.
Have an awesome week!
— Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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