October 28, 2020
Good Morning & Happy National Chocolate Day.
Almost everyone loves chocolate… the top of the chocolate consumption leaders board ranking is Switzerland with 8.8 Kg per capita (the average per person), Austria with 8.1 Kg & Germany 7.9 Kg.
While US chocolate consumption is only 5kg (about 11pound), the total amount of chocolate consumption by Americans is 2.8 billion pounds (1.2 billion Kg) each year!!!
According to Guinness World Records, there are 267 chocolate world records like the largest chocolate bar by area (383.24 square meters).
And Lucille Ball (I Love Lucy), just loves her job at the chocolate factory…
A few things happening:
1) This free Microsoft tool will take any Zoom quiz to the next level.
2) New product watch: Head Massage Brush.
3) Watching pirated TV content online? Your ISP could be tracking you.
4) Facebook takes its first small steps into the world of cloud gaming.
5) It turns out that there is no optimal number of links on a page, according to Google.
6) Get a peek inside Amazon’s 2020 holiday wish book.
7) Discover how to host virtual events with Fiverr freelancers.
8) How to become a great marketer or marketing manager with authentic advice from people who have actually done it.
Have an awesome day!
— Itay Paz
Source: yoast
To get your page to the top of the search results, you need to create content that people are looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic – search terms. So, creating great content means focusing on the search intent of your potential audience. But, what is search intent again? And how do you take it into consideration while creating your content?
Read more here.
Marketers are expected to lose $1.4 billion in 2020 due to affiliate marketing fraud, according to a study by CHEQ and the University of Baltimore. This is part of a wider $23 billion ad fraud that occurs across various different advertising marketing channels.
The growth of fraud has occurred with the growth of affiliate marketing. In fact, it has been estimated that up to 15% of all digital media industry revenue comes from affiliate marketing. For many companies, particularly in the travel and retail space affiliate marketing has become their lifeblood, with brands offering big payouts, particularly for sales attributed to an affiliate partner. At least 9% of all transactions across mobile, desktop and app attribution are affected by fraud, from cookie stuffing to attribution fraud and typo squatting.
Discover the eight of the biggest affiliate fraud cases you need to know, revealing the way that affiliate fraud cases work.
Read more here.
Additional Link:
The art of ultra-productivity is about knowing how to work with 100 percent effort, then rest with 100 percent effort.
This is not how most people operate. Many people are in a constant state of readiness, poised to answer an email, go to a meeting, or drop whatever they’re doing on the whims of their clients, boss, or colleagues.
Fortunately, you can position yourself to start maximizing your work and rest with just a few simple tweaks, allowing you to become more productive than 97 percent of people.
Read more here.
Building a customer support team is best done with a clear plan. You can wing it, but you will find yourself having to undo mistakes at tedious length later.
Whether you’re starting a support department from scratch or have been managing a customer support team for a while and want to ensure it is structured to succeed, these seven building blocks make for a solid foundation.
Read more here.
Additional Links:
57 Virtual Team Building Activities To Boost Remote Employee Morale In 2020
The Holiday Support Rush Is Already Underway. Here’s How to Stay Afloat
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