Emojis in Email Subject Lines: How Do They Affect Open Rates? | Morning Dough Newsletter

Morning Dough

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To: Dough Readers

September 14, 2020

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Good Morning & Happy Quiet Day!

Do you remember what is quiet? Unless you’re still single, quiet is the most desirable commodity needed in most families. Don’t get me wrong, we all love our kids (I have 4…) but some peace and quiet can be good as well.

A few things happening over the weekend:

1) Seems like Oracle wins in TikTok takeover race, but there are still many open questions remaining such as ByteDance said it would not include TikTok’s algorithm as part of the sale.

2) It seems like negative impact of pandemic on small business is weakening.

3) Google My Business gains more new attributes for listings.

4) Google experiencing indexing issue with new articles.

Let’s make this week fantastic!
— Itay Paz

EMAIL MARKETING

Emojis in Email Subject Lines: How Do They Affect Open Rates?

After testing 3.9 million emails with emojis and non-emoji subject lines and found 2 surprising things about open rates, click-through rates, and unsubscribes.

Read more here.

Additional Links:

64 Easy Ways To Write A Headline That Will Reach Your Readers 75 (CoSchedule)

How to Determine the Best Length for Your Email Subject Lines (Campaign Monitor)

ECOMMERCE

How To Advertise On Amazon? Getting Started With Amazon Sponsored Products (PPC)

Amazon advertising is probably one of the best platforms for anyone trying to sell a product. How come? Let’s take a look at the numbers.

Last year, over $229 billion worth of merchandise was sold on Amazon, equating to almost half of all ecommerce sales in the United States. What’s even better than these numbers? Amazon is projected to keep growing their market share and sellers are flocking to the platform every day by the thousands.

Clearly Amazon presents a great opportunity, and it’s time for you to get started with Amazon Sponsored Products which is based on the PPC (Pay-Per-Click) model.

Read more here.

Additional Links:

Amazon Sponsored Products Advertising (Amazon)

SEARCH ENGINE MARKETING

How Many Internal Links Does A Post Have? Find Out The Easy Way!

Source: yoast

Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And, if it’s an important post, you should link to it more often. But how do you find out how many links a post has? With Yoast SEO’s text link counter, it’s easy: it counts the number of internal text links from and to your post.

Read more here.

WHAT ELSE IN THE OVEN

Microsoft Advertising Adds Multi-Image Extensions (SEO Roundtable)

US Shoppers Are Spending 50% More Time In Mobile Shopping Apps (Business of Apps)

An Entrepreneurship Success Journey Full of Learnings (Oberlo)

Vimeo Launches New User Profile Page Updates (Small Business Trends)

The Travel Industry Landscape: How PPC Strategy Evolves (PPC HERO)

How to Create Facebook Pixel Events and Parameters Manually (Jon Loomer)

PayPal, Visa Expand Instant Transfers For Fast Payouts Globally On All PayPal’s Networks (TechCrunch)

INSTAGRAM MARKETING

How To Add An Instagram Widget In WordPress (Step By Step)

Want to learn how to add an Instagram widget to your WordPress blog? Displaying your Instagram feed on your blog is a great way to increase engagement with your readers, provide them with extra content, and more.

Connecting your Instagram account to your WordPress blog might seem difficult, but it’s actually not!

Discover how you can easily add an Instagram widget to your blog in 2 different ways: manually and using an Instagram feed WordPress plugin. Also learn all of the ways adding an Instagram widget will help you grow your blog.

Read more here.

ONLINE MARKETING

Bad Websites Examples: Top 21 Worst Websites Designs That Will Make You Cringe!

Have you ever come across a site design that has made you LOL for hours willing to share it with your friends? And we don’t mean that the company’s business is funny or that some website elements are wrong. No, it’s the whole design that looks like it has come from the 90s. That’s the real source of inspiration for bad website design tops like this one.

Are you doing any of these mistakes as well?

Read more here.

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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