April 29, 2021
Good Morning.
Today’s roundup:
1) Apple plans to expand ads business.
Apple is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported on Thursday.
The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their apps across the whole network, rather than in response to specific searches, according to the report.
2) Google keyboard shortcut [/] to enter new search.
![Google keyboard shortcut [/] to enter new search](https://www.morningdough.com/wp-content/uploads/2021/04/Google-keyboard-shortcut-to-enter-new-search.jpg)
3) Why Australian courts should drag Google for its dubious location tracking practices.
4) YouTube now lets creators change their channel name without changing their entire Google account.
5) Snapchat rises to 280 million users, reports strong take-up of TikTok-like ‘spotlight’ option.
6) Facebook organic video post testing: split test your way to better results.
7) TikTok outlines ad campaign changes and impacts due to Apple’s IDFA update.
8) Pinterest lets content owners control how their images are used.
9) Google: To be in top stories you just need to be fast enough, not the fastest.
10) Google: New ways we’re making meet calls easier (and more fun).
11) Facebook shares 4 ways it’s improving news feed ranking.
12) What publishers can learn about media innovation, from The Guardian, BBC, FT, NYT and WSJ.
13) How Apple’s iOS 14 update impacts ecommerce advertising.
14) Apple introduces Podcasts Subscriptions to pay creators for content in redesigned app.
15) how Anjali Sud reinvented Vimeo.
16) The benefits of search synergy: a combined SEO and PPC strategy.
17) What Separates the best headlines from all the rest?
18) These InMails get the best response rates, LinkedIn data reveals.
19) 7 Guerrilla marketing tactics that will grow your business when money gets tight.
20) Identify and filter bot traffic in Google Analytics with these 10 tips.
More insights to explore…
Google: Embedding Web Stories across your site.
17 TikTok stats marketers need to know in 2021.
How to use & reduce customer acquisition cost (CAC).
Instagram SEO – 5 Easy ways to rank higher in 2021.
What are the makings of a high-quality link?
Have an awesome day!
— Itay Paz
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