February 4, 2022
Good morning.
Today’s roundup:
1) YouTube adds MediaKit for improved creator-brand relationships (Click Here).
2) FTC orders online shop to pay $4M for hiding reviews below 4 stars (Click Here).
3) Apple launches custom offer codes for in-app subscriptions (Click Here).
The App Store operator has rolled out custom offer codes for in-app subscriptions.
The feature lets Apple developers create unique discount codes to share with customers for better-value subscriptions to their apps or in-app offers.
This will make it significantly easier to reach new and existing subscribers or entice those who recently left to return.
4) Facebook Business now allows managing tasks for you and your marketing team on Android (Click Here).
5) TikTok partners with Zefr to boost brand safety of its ads (Click Here).
6) How Ali Abdaal Gained 1,300,000 Subscribers While in Med School (Click Here).
7) Average number of apps used recovers in 2021 (Click Here).
8) 81% of social media users concerned about privacy (Click Here).
9) Google abandons FLoC, introduces Topics API to replace tracking cookies (Click Here).
10) What’s driving growth in online fashion resale? (Click Here).
11) Apple’s plans for third-party App Store payments are insufficient, Dutch regulator says (Click Here).
12) Which LinkedIn Ad Option Generates the Best Response? [Survey] (Click Here).
13) Twitter Updates Video Playback in the New Version of TweetDeck (Click Here).
More insights to explore…
“Pageview uplift by 7x”: How publishers such as Slate, Texas Monthly and Nautilus are using read-it-later apps (Click Here).
Intellifluence winter 2021-2022 updates (Click Here).
Here’s how bad the chip shortage is, according to the White House (Click Here).
Instagram Influencers Are Cloning Their Pets to Keep Churning Out Content After They Die (Click Here).
Have an awesome day!
— Itay Paz
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Itay PazFounder & CEO
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